PDF⋙ Marketing Analytics: A Practical Guide to Real Marketing Science by Mike Grigsby

Marketing Analytics: A Practical Guide to Real Marketing Science by Mike Grigsby

Marketing Analytics: A Practical Guide to Real Marketing Science

Marketing Analytics: A Practical Guide to Real Marketing Science by Mike Grigsby PDF, ePub eBook D0wnl0ad

Marketing Analytics arms business analysts and marketers with the marketing science understanding and techniques they need to solve real-world marketing problems, from pulling a targeted list and segmenting data to testing campaign effectiveness and forecasting demand. Assuming no prior knowledge, this book outlines everything practitioners need to 'do' marketing science and demonstrate value to their organization. It introduces concepts relating to statistics, marketing strategy and consumer behaviour and then works through a series of marketing problems in a straightforward, jargon-free way. It demonstrates solutions for various data modelling scenarios and includes full workings and critical analyses to reinforce the key concepts.

By starting with the marketing problem and then sharing a series of data modelling options on how to solve it, Marketing Analytics both makes marketing science accessible for beginners and aids the more seasoned practitioner in getting to grips with the trickier technical aspects of data analytics to refine their marketing skills and toolkit and compete more effectively in the marketplace.

Online supporting resources for this book include a bank of test questions as well as data sets relating to a number of chapters.

About the series: The Marketing Science series makes difficult topics accessible to marketing students and practitioners by grounding them in business reality. Each book is written by an expert in the field and includes case studies and illustrations enabling marketers to gain confidence in applying the tools and techniques and in commissioning external research.

From reader reviews:

Beverly Brown:

Your reading 6th sense will not betray a person, why because this Marketing Analytics: A Practical Guide to Real Marketing Science guide written by well-known writer whose to say well how to make book that could be understand by anyone who have read the book. Written inside good manner for you, leaking every ideas and publishing skill only for eliminate your personal hunger then you still uncertainty Marketing Analytics: A Practical Guide to Real Marketing Science as good book but not only by the cover but also with the content. This is one book that can break don't determine book by its handle, so do you still needing yet another sixth sense to pick this particular!? Oh come on your reading sixth sense already said so why you have to listening to one more sixth sense.


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